The REALTOR® Holiday
This is from the heart and simply stated.. no analogies or You Tube with tonight’s blog. I’m writing you all today because I’m concerned for everyone’s business through the Fall and Winter. At my former firm, we called the period of Halloween through the Superbowl (in February) “The REALTOR(r) Holiday”. The perception is that those that are serious enough to buy or sell in the Winter months will simply call you. I agree that those that are serious enough are going to call someone…. but are you sure it is you? Is your sphere of influence safe? I don’t care how much of a friend you are, I’m more concerned about results. So take a moment and write down 20 ways you as a REALTOR can step it up with your sphere of influence through the Winter months. Now if you run out of ideas, ask yourself, “If I were my competitor, how would I outperform myself?” Focus on implementing 5 items from that list each month November-February and you will create phenomenal habits in time for the Spring market.
Now for the next myth about the REALTOR(r) holiday. Is it really a bad time to be on the market as a seller? It depends. In the winter months your competition is far less than the Spring months, so if you have a seller willing to sell in the bottom 1/3 of price and top 1/3 of condition compared to the homes competition this may be a great time to sell. When a seller says, “Let’s take it off the market until the Spring market.” what do you say? Do you just say “OK”? Why are they paying you if they are telling you how to do your job? So the question becomes who is more qualified to make that informed decision, you or the seller? Think carefully because for some of you the answer may be the seller. Which brings me to my final point…EDUCATION.
One thing on that list of 20 will probably be education. Think of education as your daily dose of medicine to combat the REALTOR(r) holiday. Whoever is your coach, mentor or trainer ask them for a bit more time than you are used to, ask them to hold you to a higher level of accountability and ask them to be honest with you about your business. If you truly are looking to come out of this “Shift” on top you will have to step up because that 72 hour licensing requirement is for license holders, they tell you nothing about being successful business owners. Are you a license holder or a business owner?
Look at the path you are currently on…honestly are you thrilled with what is at the end of that path 90 days or 5 years from now? Now think without limits…. where do you truly want to be in 5 years? Why? If you don’t change anything in your business will you see that dream become reality? Who is currently helping you get there? Are they helping you reach your goals or theirs? Ask your coach to help you create a clear action plan that works for your goals, then ask yourself if you are willing to do the work, if not ask yourself why.
I have had the opportunity to consult agents from many companies on an endless list of topics. Currently I’m showing agents how to sell listings in 14 days and take control of their businesses through planning and discipline. I can only do this for agents who have discovered what they want and why they want it. I will gladly help you today, whether it is a simple conversation over the phone, a coffee or just a quick email with a question. Understand that I am here as a resource to anyone looking to combat the REALTOR(r) holiday. Let’s step it up and raise the bar this holiday season!
Sincerely,
Brett Boettge
608.661.7000
P.S. Look for my “Twas the Night Before Christmas” parody for “The REALTOR(r) Holiday coming soon…..
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In My Head 