Leading with Value, Leading an Industry
What a strange and fantastic journey it has been! It was just eighteen months ago that I had left my former real estate company to take the role of Team Leader for Keller Williams Realty. I actually intended on coming to Keller Williams for sales and was attracted by the phenomenal 70/30 split which caps to a pure 100% after roughly $2.6 Million in closed volume. Very cool isn’t it! Well, expecting everyone to join Keller Williams based on that alone was a HUGE mistake on my part, let me share with you why.
Value, plain and simple, if I compete on price alone I have reduced myself and my company to a commodity, a “license holder” not a place of business development for high achievers. Running a single agents business is very similar to running a real estate firm. Have you ever been on a listing presentation where you lead with the commission you will be charging? Has there ever been a time when you were asked to reduce your commission? If you don’t have any extra value to provide than the norm, how do you get that listing? That’s right you end up making a concession! Is that a good business practice? Now apply that to a real estate company…. What would be better, me decreasing you commission cap to $13,000 or showing you how to close just 4 more transactions per year? My way, the leading with value way NETS you, with an avg. commission of $5,000 an astonishing $11,000 MORE than reducing your overhead. Do you see how you can only reduce expense so far? So doesn’t the REAL opportunity in this industry, the opportunity for limitless growth and income potential come in developing your business?
This is why I struggled my first year as a team leader, I reduced my company to a commodity by leading with expense reduction. Now don’t get me wrong, my business model can probably save you thousands of dollars, even hundreds of thousands over the next few years…..but we are far more than just a place to reduce expense, we can change your life.
Sona Olson – CRS & GRI knows something about value. Tuesday, January 20th Sona made the choice to partner with Keller Williams Realty, still practicing under the SonaVco name. Sona has many affiliations in and around our industry and most recently was recognized as the Ed Coburn Pride Award recipient for service to our association and serves as the chair of the education committee for WI CRS state chapter. Why would Sona after 12 years as an independent broker choose to partner with a company where she will have to share up to $22,000 of her commissions? Do you think she would make that choice if she didn’t see proportionate value in our company, our education, our systems tools and models? Sona is one of the most fantastic business minds in our market and made a great business decision. You see, it only takes 3-4 additional units at her average sales price to negate the commission paid to our company. Does your firm have a plan for you? If you wanted to triple your business this year would you broker be able to give you a specific plan to do so including the education, coaching and systems support? More importantly would they even ask what you want out of 2009? Vacations, boats, more time with family? If not, why do you think that is?
Don’t be fooled by “Cyber Plans” and companies that simply hold licenses to reach into your pocket. Join me in success. Find out why Sona Olson made the choice to join the fastest growing real estate company in North America and the soon to be THIRD LARGEST! You deserve to know why 80,000 other agents have made the choice to partner with us and stay with us!
Enjoy a sample of what makes us different! CLICK HERE
www.agentmountain.com
www.KellerWilliamsUniversity.com
www.leadershipmountain.com
www.MillionaireSystems.com
www.ProductivityWarriors.com
www.SevenFigureREO.com
Sincerely,
Brett Boettge
In My Head 