Real Estate Sales – Back to Basics

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Back to Basics…1920 X 33 = $1,000,000

 

“My listing presentation needs some work!” “I was planning on tweaking different area’s on my website today!” “There is this cool paperless office solution I have to look into!” “I have to master Neuro-Linguistic-Programming before I talk to anyone!” Does that sound like your days in real estate? Always preparing to make it BIG? Think of those press conferences after your favorite sports teams lose regardless of what they play…. What does the coach say? If the coach is a great coach, it is a simple statement, “We have some work to do and plan on going back to the basics!” Words of wisdom and overused only because human nature pulls us into creativity constantly re-inventing the wheel. So what are the basics in real estate?

 

Just like any other industry the strength of our business is directly proportionate to the people that choose the use our product/service. This comes down to your database and how often and effectively you communicate with those in it. In this real estate war, if we want to win we need to meet people, LOTS of people. How? I don’t care!! Do you understand that.. really let that sink in… it doesn’t matter how you meet people, the proven models of the Millionaire Real Estate Agent says you just need to meet 1920 of them, database them and communicate with them often and effectively. What does 1920 “met” people in your database mean to you when communicated with properly? What if I told you it meant $190,000…. $380,000….$720,000….. it honestly comes out to be $1,000,000. Is that enough to bring you back to the basics?

 

What would that do for you? Your family? Does it seem overwhelming…meeting 1920 people? That is 8 people every day you work…. If you worked 48 weeks per year and added 8 new people to your database and into the proper touch plan STARTING today you would have the Millionaires Database. The problem most of you will have is mindset.. you either aren’t willing to do the work, or you don’t believe the model……so you never start. Think of three years ago… it wasn’t that long ago was it? However three years into the future seems FAR to long to wait for massive success….you need to choose today in order to avoid an “I wish I had moment” three years from now. That is how simple this business is…..don’t make the mistake of overcomplicating it! So when does the rest of the real estate business come into play?

 

Once you focus on meeting people and creating an abundant database of “mets” it is important you track your effectiveness and employ a coach. The coach will direct you on where to best spend your time outside of meeting people and communicating with them. Your coach should know what target conversion rates are for your industry and have the knowledge to help you discover how to overcome any challenges that come up. Your coach cannot have any of these conversations with you if you don’t have any “at bats”, meaning – a listing appointment, buyer appointment etc.. So let’s recap what we need to do to start.

 

• Meet people and obtain their contact information (8 per day = 1 yr – adjust for how hard you are willing to work and when you want your first $1,000,000)
• Create a proper touch plan that is generic, yet effective and adhere to it. Execution of this plan consistently should become second nature similar to brushing your teeth.
• Time Block your mornings for the execution of this plan… the touch plan and the meeting of people.
• Remember – It doesn’t matter how you meet new people as long as you meet them.
• Finally, understand this. I said it was simple, I never said it was easy. This is hard work as is the basis for any fantastic business. Of those trained even at the highest level in these tactics ONLY 3% actually apply them consistently. Those 3% are the highest performers not in our company, but in the Real Estate Industry. It is not the chosen few, but the few that choose!

 

You all have an equal opportunity in this market to be the very best. Take away ALL excuses and ask yourself “How can I?” and “Who can help me?” and all you will be left with are the results you seek. If you are a victim of our universe you probably decided a few sentences into this blog entry or email that this type of success isn’t possible for you. I can assure you if that is your mindset you are DEAD on. Make success a choice, it is just that simple.

 

Sincerely,

 

Brett Boettge

Team Leader | CEO

Keller Williams Realty – Madison Crossroads
608.661.7000