Do you think the coach would take Lebron James out of the game when he is on a HOT streak like this? So why do we as REALTORS(r) take ourselves out of the lead generation game when we get on a HOT streak? The difference between good & great!
Good vs. Great
It is said that success ruins many a great man… why do you think that is? Is it because their values change once success is achieved? I don’t think so. Is it because in order to achieve success in business, you have to sacrifice other things in life? I don’t agree with that either. Success ruins many a great man because complacency is the most underestimated piece of psychology in the universe. We grade life on a curve adjusting the bar for the masses. Even books published by best selling authors encourage mediocrity by saying things like, “If you aren’t number one, make your world smaller so you are.” Well somewhere there is a number one in the world, the actual world, not just the world as I define it….by making my world smaller am I simply creating a warm blanket for my lack of vision, skill and tenacity?
I hope I have you thinking now because as a real estate professional, June is that month. This is the month that we take ourselves out of the game when we are ON FIRE. The lullaby called “Seasonality” has gently lured you out of the driven self you were just two months ago….doing whatever it takes to sell a house and make a living. When the business isn’t happening, we work harder to create it, however we don’t see it’s results for 30, 60 or 90 days. Then when the business is happening we quit doing what created the business and simply service what we have. That is the ebb and flow of real estate, the lullaby of seasonality and the roller coaster of lead generation. This year if you fall into that pattern again it could be the biggest mistake of your career. Our real estate market is SO over inflated that this warm fuzzy feeling you have from a great “Spring” market is going to bankrupt you and your firm unless you do the RIGHT things EVERY day. What do you think happens when the government can’t keep our interest rates down any longer? Where do you think unemployment is going to go? What might happen when the banks actually release into the market all 700,000 properties they took back in foreclosure that they have been holding for months and months in an attempt not to flood the market further, devastating home values. What happens when the tax credit goes away? My point….don’t spend all of the money you make today because this just may be as good as it gets for a while.
So you see, success has ruined many a great man because once success is achieved, we stop doing the activities that landed us there. We treat success as a destination rather than a lifelong quest for excellence. Complacency is one of the biggest challenges we all will face in our lifetime… it is the tempest of mediocrity. The only way to break it’s hold on you is to stop thinking, create discipline and follow a proven process. You may be the best in your office, your town or #1 for selling 2flats on Willy Street with a solar panel and a carport, but remember if we stopped grading on a curve how well are you doing in the world?
If you are tired of being average in the world and I promise you, in our market, all of us are, call me and I will share with you my pledge to reject complacency. I will provide you the information you need to accurately forecast what is to come. I will also give you the tools, resources and training to thrive in our “new market”.
Sincerely,
Brett Boettge
CEO | TL
Keller Williams Realty – Madison Crossroads
608.661.7000
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